Exclusive Exhibitor Marketing Opportunities

Lauded as the “best ever”, the show attracted the biggest crowd ever its storied 55-year history, setting a convoy of records, including a record turnout of 42,855 industry decision makers across the four-day event.

Buoyed by its success, the 2025 Brisbane Truck Show is shaping up to be even bigger and better, with a raft of exciting new features planned both inside the walls of the Brisbane Convention & Exhibition Centre and the surrounding Southbank Parklands and beyond!

To reflect this step change, HVIA is taking the marketing of Australia’s largest business event to an unprecedented level with a raft of initiatives aimed at maximising attendance and return on investment for all exhibitors.

Following on from its success in 2023, HVIA will again produce a Special Preview Magazine Issue which will be distributed six months before the show with the aim of building awareness, anticipation and excitement about the upcoming world-class event.

Complementing this, the Official Show Program will be distributed to all attendees at the 2025 Brisbane Truck Show, remaining the go-to show guide attendees, exclusively featuring the official show maps, exhibitor directory, insightful profiles of key exhibitors, and other important show information.

What’s more, HVIA also plans an enhanced 12-month digital marketing campaign showcasing the show’s key themes, major activities, and key exhibitors, amplified across the Brisbane Truck Show’s large web, email and social media channels as well as other targeted paid media channels.

This fresh multi-media marketing and communications strategy presents unprecedented opportunities for exhibitors to promote their show presence to a large proprietary database of previous show attendees, before, during and even after the event.

The HVIA has come up with a range of packages suitable to all exhibitors – both large and small – to ensure the 2025 show is well and truly front of mind for your customers.

I strongly encourage all exhibitors to take full advantage of these opportunities to really leverage your participation in the 2025 Brisbane Truck Show.