Freighter Group – previously MaxiTRANS – will showcase its brand-new range offering at the 2025 Brisbane Truck Show.
In early October the company announced a comprehensive rebrand of its business, including a change in name to Freighter Group and a new logo and visual identity designed to reflect its expansive history, transformation journey and future vision.
Executive Chairman Greg L’Estrange says the rebrand marks a significant milestone in the company’s history. Since the business was purchased by a group of local private investors in September 2021, the focus has remained on setting the business up for long-term sustainability.
“We set about embarking on a significant transformation journey when we purchased the trailer business, with the aim of creating a new era for the future of the company and the trailer manufacturing industry in Australia,” he says.
“The journey started with a $50 million investment into our Ballarat site. This investment has seen the introduction of a range of state-of-the-art equipment and an expansion of the overall footprint of the facility, transforming it into a modern manufacturing environment.
“The completion of the upgrade puts the business in a position to be able to continue to evolve with the changing needs of our customers long into the future.”
L’Estrange says “changing the business’s name to Freighter Group better reflects who we are as a business and our vision
for the future”.
“As the pre-eminent trailer brand in Australia, Freighter has a rich history with origins extending back to 1946 and has continued to build a strong reputation within the industry since its introduction,” he adds.
“The Freighter Group name not only connects our rich heritage, but importantly it connects with our vision of ‘Freight it for Life’, which is our total commitment to supporting our customers for the life of our product.”
Additionally, Freighter Group announced it is now offering spare parts for all its products following the end of its agreement with MaxiPARTS – as well as a new spare parts brand, Hitcher Parts.
“All these announcements lead into the message that Freighter Group is all about being ‘ready’,” L’Estrange says.
“Ready for customers to perform through products that are meticulously designed, manufactured and supported.Ready for anything customers need, through extensive product knowledge and industry experience. Ready to assist when needed, with a national dealer, service and mobile support network.”
Freighter Group also unveiled a new Ready Range of trailers, a pre-engineered product designed to take out the guess work and streamline the ordering process.
“With almost 80 years of experience in the Australian market, we have developed the Ready Range which consists of specifications suited for a wide array of applications, delivering a more competitively priced product, streamlined ordering process and shorter lead times.
“Freighter Group is ready for the future and we are looking forward with great excitement for the 2025 Brisbane Truck Show where visitors will get to experience first-hand all the significant changes we have been making across our business,” he says.