In 2025 the Brisbane Truck Show firmly cemented its place as the largest truck show in the Southern Hemisphere – and among the best in the world!
Following on from its success in 2023 and 2025, the Special Preview Magazine will be distributed six months before the show (December 2026) with the aim of building awareness, anticipation and excitement about the upcoming event.
Complementing this, the Official Show Program will be distributed to all attendees at the 2027 Brisbane Truck Show, remaining the go-to show guide attendees, exclusively featuring the official show maps, exhibitor directory, insightful profiles of key exhibitors, and other important show information.
What’s more, HVIA also plans an enhanced 12-month digital marketing campaign showcasing the show’s key themes, major activities, and key exhibitors, amplified across the Brisbane Truck Show’s large web, email and social media channels as well as other targeted paid media channels.
The HVIA has come up with a range of packages suitable to all exhibitors – both large and small – to ensure the 2027 show is well and truly front of mind for your customers.
I strongly encourage all exhibitors to take full advantage of these opportunities to really leverage your participation in the 2027 Brisbane Truck Show.
Todd Hacking
CEO – HVIA
Who you’ll reach
Preview Issue
Facebook Followers
Instagram Followers
Official Show Program
Newsletter Recipients
Special Preview Magazine
The 2027 Brisbane Truck Show Special Preview Magazine aims to create awareness, anticipation and excitement about the event six months out (publication date December 2026).
With contributions from some of Australia’s most-respected truck and transport journalists, this special edition will provide a comprehensive preview of the 2027 Brisbane Truck Show, including analysis of the big-picture trends driving equipment and technology developments, as well as showcasing the latest products and services on offer from key exhibitors.
Printed on high-quality, gloss paper, approximately 12,000 copies of the coffee-table-style magazine will be direct mailed to the HVIA’s proprietary database of key industry decision makers, many of whom, crucially, have attended previous shows.
A range of integrated editorial and advertising packages are available exclusively to 2027 Brisbane Truck Show exhibitors to promote their show presence to this highly targeted audience and ensure their brands and products are well and truly front of mind for both existing and prospective customers.
Your editorial will also be amplified via the official Brisbane Truck Show website, email database and social media channels.
Official Show Program
Complementing this, the Official 2027 Brisbane Truck Show Program will be the go-to show guide for attendees, exclusively featuring the official show maps, exhibitor directory, profiles of key exhibitors, and other important show information.
Approximately 20,000 copies of the Official 2027 Brisbane Truck Show Program will be inserted into the Official Show Bags and distributed to all attendees via key show entry points at the Brisbane Convention and Exhibition Centre as well as other key distribution points throughout the show.
A range of integrated editorial and advertising packages are available exclusively to 2027 Brisbane Truck Show exhibitors to ensure their brands and products are well and truly front of mind for both existing and prospective customers at the show.
2027 Packages & Pricing
HVIA has come up with a range of advertising and editorial packages suitable to all exhibitors – both large and small – to ensure the 2027 show is well and truly front of mind for your customers.
Simply:
- Choose editorial and/or display advertising;
- Choose one or two issues (Preview Magazine and/or Official Show Program);
- Choose from quarter page right through to double page spreads; and
- Hit the ‘Sign Me Up’ button to confirm your booking.
Or let us know if you want to discuss a customised solution or special placements.
All prices exclude GST and agency commissions.
Booking Deadline: Wednesday, September 30, 2026.
Ad Size
Quarter Page
Half Page
Full Page
Double Page Spread
1 x Issue - Advertising
$1,490
$2,490
$3,990
$5,990
1 x Issue - Advertising & Editorial
$2,540
$4,230
$6,380
$9,580
2 x Issues - Advertising
$2,530
$4,230
$6,380
$8,990
2 x Issues - Advertising & Editorial
$4,090
$6,760
$9,990
$14,390
2027 Packages & Pricing
HVIA has come up with a range of advertising and editorial packages suitable to all exhibitors – both large and small – to ensure the 2027 show is well and truly front of mind for your customers.
Simply:
- Choose editorial and/or display advertising;
- Choose one or two issues (Preview Magazine and/or Official Show Program);
- Choose from quarter page right through to double page spreads; and
- Hit the ‘Sign Me Up’ button to confirm your booking.
Or let us know if you want to discuss a customised solution or special placements.
All prices exclude GST and agency commissions.
Booking Deadline: Wednesday, September 30, 2026.
1 x Issue - Advertising
Quarter Page
$1,490
Half Page
$2,490
Full Page
$3,990
Double Page Spread
$5,990
1 x Issue - Advertising & Editorial
Quarter Page
$2,540
Half Page
$4,230
Full Page
$6,380
Double Page Spread
$9,580
2 x Issues - Advertising
Quarter Page
$2,530
Half Page
$4,230
Full Page
$6,380
Double Page Spread
$8,990
2 x Issues - Advertising & Editorial
Quarter Page
$4,090
Half Page
$6,760
Full Page
$9,990
Double Page Spread
$14,390